Zanzibar is on the verge of a historic milestone as annual tourist arrivals move closer to the one-million mark—an achievement that tourism authorities say reflects the islands’ growing global appeal, resilience, and maturing hospitality sector.
Data from the Office of the Chief Government Statistician shows that the islands had recorded 743,605 international arrivals by the end of October 2025, surpassing all previous full-year totals well before the year’s end.
The figure exceeds last year’s record of 736,755 visitors, cementing 2025 as Zanzibar’s strongest tourism year yet—with two months still unaccounted for.
The numbers highlight a steady rise in arrivals over the past five years: 260,644 visitors in 2020, 394,185 in 2021, 548,503 in 2022, and 638,498 in 2023. Monthly data for 2025 also points to sustained growth, with arrivals peaking during the mid-year period—98,370 in July, 105,506 in August, and 84,154 in September.
Resilience amid global pressures
According to the Executive Secretary of the Zanzibar Commission of Tourism, Mr. Arif Abbas Manji, the surge in arrivals is especially significant given the global shocks that have affected tourism industries worldwide.
“The rise in arrivals has occurred despite challenges such as the Covid-19 pandemic and ongoing geopolitical tensions,” Mr Arif said.
“Zanzibar has demonstrated strong resilience, supported by reforms and strategic investments designed to stabilise and expand the sector.”
He noted that the Revolutionary Government of Zanzibar has prioritised improving the investment climate, modernising airport and port facilities, upgrading roads, and strengthening service standards across the hospitality industry.
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“These reforms have made Zanzibar more competitive internationally,” Mr Arif added.
Stability and improved connectivity drive growth
Mr Arif emphasised that the record numbers also reflect Zanzibar’s stability—socially, politically and economically.
“The significant increase in tourist arrivals this year—which is also an election year—clearly demonstrates that Zanzibar is not only rich in attractions but also a peaceful and stable destination,” he said.
He further highlighted the role of direct international flights, many of which stem from commitments secured through the African Aviation Development Conference (AVIADEV).
“Improved air connectivity from various parts of the world has greatly contributed to the rise in arrivals,” he noted.
Developers powering transformation
Zanzibar’s rapid tourism rise has also been fuelled by the growing influence of large-scale property and hospitality developers—whose investments have significantly expanded accommodation, lifestyle, and leisure options on the islands.
Notably, Infinity Developments, with projects valued at over $500 million under construction, have been central in reshaping the tourism landscape. The company’s integrated resorts, waterfront residences, and mixed-use developments are attracting new categories of high-value travellers while boosting investor confidence.
Industry analysts say such developments are modernising the tourism product, increasing bed capacity, creating jobs, and raising service standards across the board.
Diversifying the tourism product
Beyond beach and heritage tourism, Zanzibar has been actively expanding its offerings.
New segments—such as Sports Tourism, Halal Tourism, Medical Tourism, and the MICE (Meetings, Incentives, Conferences and Exhibitions) market—are broadening the islands’ appeal.
Sustainable tourism initiatives, aligned with the “Tourism for All” framework, are also encouraging environmental protection, community participation, and inclusivity.
Growing impact across the economy
Industry analysts say the tourism boom is already stimulating growth across multiple sectors. Construction, transport, agriculture, fisheries and the creative economy are all experiencing increased demand driven by visitor spending.
Small-scale entrepreneurs—from Stone Town artisans to spice farm operators—are among the biggest beneficiaries of the surge.
Mr Arif said this cross-sector impact underscores the broader economic significance of reaching the one-million-tourist milestone.
“This growth shows that Zanzibar is no longer an emerging destination—it is a fully established global brand,” he said.
“Reaching a million tourists a year means more jobs, more local enterprises, and stronger investor confidence. But it also challenges us to grow responsibly and protect the natural and cultural heritage that make Zanzibar special.”
Zanzibar’s rise has been amplified by a series of high-profile international awards from globally recognised travel and tourism bodies—an endorsement that officials say is elevating the islands’ position among Africa’s fastest-growing destinations.
A defining moment for Zanzibar’s tourism future
Breaking the annual tourism record even before November is seen by authorities and analysts as a turning point in the sector’s evolution. It signals not only a strong recovery from recent global shocks but the emergence of a robust, diversified, and future-focused tourism industry.
With November and December numbers still to come, officials expect the final tally to edge even closer to—if not surpass—the symbolic one million mark.
“Our goal is not just to attract more visitors,” Mr Arif said. “It is to ensure each arrival contributes to a sustainable, resilient, and inclusive tourism economy—one that benefits Zanzibaris for generations.”
If the current trend continues, Zanzibar is poised to enter 2026 as one of the most competitive and dynamic tourism destinations in the Indian Ocean region.