3. Legal Basis for Processing Users’ Personal Data and Types of Personal Data Processed
NHK will process the following personal data of Users based on the legal basis stipulated by GDPR:
- To respond to inquiries about the Services
- To use feedback and requests from Users for program production, programming, and the improvement of the Services
- Name
- Age
- Gender
- Address
- Email address
- Legitimate interest in the aim of providing services desired by Users
- Legitimate interest in grasping the needs for programs delivered by the Services and using the findings for program production, programming, and the improvement of the Services
- To display programs in accordance with User input
- Search keywords
- Legitimate interest of providing services desired by Users
- To display the programs registered by the User
- To grasp the needs for programs delivered by the Services and use the findings for program production, programming, and the improvement of the Services
- Programs registered in My list
- Legitimate interest of providing services desired by Users
- Legitimate interest in grasping the needs for programs delivered by the Services and using the findings for program production, programming, and the improvement of the Services
- To send information, etc. relating to the Services to Users if they have chosen to receive notifications from NHK
- Notification ID
- Legitimate interest of providing services desired by Users
- To provide services in accordance with User preferences
- Configuration information of the viewing environment
- Legitimate interest of providing services desired by Users
- To grasp and analyze how programs delivered by the Services are being watched and use the findings for program production, programming, and the improvement of the Services
- Viewing history (broadcast programs that have been viewed, dates and times when they were viewed, etc.)
- Identifier
- Legitimate interest in grasping and analyzing how programs delivered by the Services are being watched and using the findings for program production, programming, and the improvement of the Services
- Consent regarding non-essential cookies and related technologies used to fulfill this purpose
- To grasp and analyze how the website and app are being used and use the findings for the improvement of the Services
- Information about browsed pages and content
- Information about use (information about clicks, taps, page transitions, etc.)
- Identifier
- Legitimate interest in grasping and analyzing how the website and app are being used and using the findings for the improvement of the Services
- Consent regarding non-essential cookies and related technologies used to fulfill this purpose
- For stable provision of the Services, which includes grasping Users’ reception conditions, etc. and maintaining and improving the equipment necessary for service provision
- For safe execution of NHK operations, which includes investigation, detection, and prevention of any acts contrary to law or the terms of use laid down by NHK, such as fraud and unauthorized access by misusing the Services
- Information acquired through service provision (IP address, user agent, etc.)
- Information necessary for stable service provision (crash information, etc.)
- Viewing history
- Information about use
- Identifier
- Legitimate interest in operating and managing the Services, ensuring network security, and preventing misconduct