NAIROBI: Tanzania’s National Insurance Corporation (NIC) has been awarded Superbrand status for the second consecutive year, reinforcing its reputation as one of the region’s most trusted insurance providers and highlighting its growing profile within East Africa’s financial services sector.
The recognition was announced at the Superbrands Tribute Event in Nairobi, an executive gathering attended by more than 200 senior leaders from across the region. NIC was selected under the Superbrands Volume 9 programme, which evaluates brands based on trust, quality, reputation, and market leadership.
The award was received on behalf of NIC’s Managing Director, Kaimu Abdi Mkeyenge, by Karimu Meshack, Director of Marketing and Communication, who represented the Corporation at the event.
Industry analysts view NIC’s back-to-back Superbrand recognition as a signal of institutional consistency in a sector where credibility and reliability are critical. The distinction reflects NIC’s ongoing efforts to strengthen governance, modernise service delivery, and deepen customer engagement in a competitive and evolving insurance market.
Established in 1963, NIC is Tanzania’s national insurer, providing Life and General Insurance solutions to individuals, corporations, and public institutions. In recent years, the Corporation has accelerated its transformation agenda, expanding digital access through platforms such as NIC Kiganjani, Website Portal, and Chartbot, improving claims management processes, and aligning its operations with international best practices.
The achievement comes as NIC implements its Corporate Strategic Plan 2026-2030, which prioritises sustainable growth, customer experience, digital transformation, and strong governance. These strategic pillars also align with Tanzania Vision 2050, which calls for resilient public institutions capable of supporting long-term economic development.
As insurance penetration remains a key driver of economic stability across emerging markets, NIC’s continued recognition underscores the role of trusted national institutions in advancing financial inclusion, risk protection, and investor confidence.
NIC management says the focus ahead will remain on strengthening customer trust, expanding digital engagement, and reinforcing the Corporation’s role as a dependable partner for households, businesses, and governments both in Tanzania and across the region.