DAR ES SALAAM: TO address the gender gap in the creative sector, We Media, in partnership with MultiChoice Tanzania, has officially launched the Creative Spark program to provide Tanzanian women with skills and opportunities in the film industry.
The program was inaugurated today, March 2, 2026, in Dar es Salaam and is scheduled to conclude on March 6, 2026.
This phase represents the second stage of an ongoing initiative that began last year, designed to strengthen efforts to build women’s capacity in film content creation.
Speaking at the launch event, Emanuel Ndumukwa, the Director of Film Development at the Tanzania Film Board, described the training as a crucial step in ensuring women have equal opportunities to participate and contribute to the film industry. He emphasized that women have significant potential to drive positive social change through the content they create, and encouraged participants to take full advantage of the program to advance their professional development.
Ndumukwa added that the Tanzania Film Board is ready to support We Media and MultiChoice Tanzania’s efforts to ensure female talent is nurtured. He stressed that graduates of the program are expected to produce professional-quality content, and urged them to register officially with the Board to obtain recognized certifications that protect their professional status and strengthen the credibility of the industry.
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Nancy, Finance Manager at We Media, highlighted that the Creative Spark program is specifically designed to equip women with creative skills, leadership development, and opportunities that enable growth and success in the creative sector. She noted that the main objective is to bridge the representation gap of women in a sector historically dominated by men.
Evelyn Byaruhanga, Head of Channels for Maisha Magic Poa and Maisha Magic Bongo, said the training aims to build confidence among women involved in film creation and production while increasing their understanding of the industry. She noted that female participation in the film sector remains low, underscoring the need to encourage greater involvement and persistence.
Film producer Kefa Igilo emphasized that the industry requires women’s contributions due to their creativity, broad perspective, and ability to manage multiple responsibilities simultaneously, which differs from men. He added that increased female participation will enhance competition and improve the quality of content produced in Tanzania.
One program participant, Asia Rajabu, a student at the University of Dar es Salaam, said the initiative has taught her how to create film content professionally while respecting her religious principles.
The Creative Spark program is seen as a strategic initiative to expand women’s participation in Tanzania’s film industry by providing essential skills, professional networks, and industry recognition in a rapidly growing creative market.
