DAR ES SALAAM: DAR ES SALAAM International Trade Fair (DITF) has generated business and investment opportunities worth 129.31tri/- over the past five decades, reinforcing its role as a key engine for Tanzania’s trade expansion, investment promotion and market connectivity.
The annual exhibition, popularly known as Sabasaba, has grown from a traditional trade showcase into a major commercial platform connecting local producers with domestic, regional and international markets, Tanzania Trade Development Authority (TanTrade) Director General Dr Latifa Khamis said.
Speaking during celebrations marking the fair’s 50th anniversary in Dar es Salaam, Dr Khamis said the exhibition had become an important bridge between production sectors and markets, helping businesses identify opportunities beyond Tanzania’s borders.
“The exhibition has evolved beyond a trade fair into a platform that connects production sectors with markets at the national, regional and global levels,” Dr Khamis said.
She said TanTrade would continue implementing programmes designed to support local businesses in accessing international markets while improving the quality and competitiveness of locally manufactured products.
As part of the strategy to strengthen Tanzania’s export potential, the authority has launched the Tanzania National Brand, “Made in Tanzania”, an initiative aimed at improving global recognition of locally produced goods.
Manufacturers are being encouraged to adopt the brand to increase product visibility, enhance consumer confidence and create stronger opportunities in overseas markets.
Dr Khamis said the fair has contributed significantly to promoting trade, attracting investment and building commercial partnerships since its establishment 50 years ago, positioning it among East Africa’s largest trade exhibitions.
Industry and Trade Minister Judith Kapinga said the achievements recorded by Sabasaba reflect long-term cooperation between the government and the private sector.
She said the success of the exhibition has been driven by businesses that have invested in production, improved product standards and expanded into new markets.
“The government will continue improving the business environment to strengthen the competitiveness of local products and position the country as a regional trade and investment hub,” Ms Kapinga said.
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The exhibition, which attracts thousands of exhibitors and visitors from Tanzania and abroad each year, provides a platform for showcasing products, services, technology and investment opportunities across agriculture, manufacturing, energy, tourism and other economic sectors.
Beyond displaying goods and services, Sabasaba has become a venue for business networking, investment discussions and partnerships between companies, government institutions and international investors.
The milestone anniversary comes as Tanzania continues efforts to increase exports, promote industrial development and attract foreign investment as part of its broader economic growth agenda.
With five decades of trade promotion behind it, the fair remains a central platform in Tanzania’s ambition to strengthen its position as a regional hub for commerce, production and investment.